How should email UTMs be named?
Keep names lowercase, use underscores or hyphens consistently, and make campaign names readable months later.
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Client-side tool
Email campaign UTM builder.
Create clean tracking URLs for email campaigns without sending your campaign data to a server.
Tagged URL
TL;DR
Use consistent UTM naming so email performance is easier to compare across newsletters, launch campaigns, automations, and lifecycle sequences.
What should you track?
- Campaign source and medium.
- Specific email or sequence step.
- CTA placement or variant.
FAQ: email UTM tracking
What is a UTM builder for email campaigns?
A UTM builder adds campaign tracking parameters to a URL so analytics tools can attribute visits and conversions to specific email campaigns.
What UTM medium should email use?
Use email as the utm_medium for email campaigns. Use source for the platform or list source, campaign for the promotion, and content for the specific email or CTA.
Does this UTM builder use a server?
No. The tagged URL is generated in your browser.
Next step
Track the funnel you build in EmailFunnelAI.
Use clean campaign URLs alongside EmailFunnelAI sequences so launches, onboarding, and lifecycle funnels are easier to measure.
Start free in EmailFunnelAIUse the free tool output as your brief. No credit card required.